摘要
The launch excellence manager (LEM) is an early commercial lead that drives, together with a cross-functional team, the launch strategy for this priority pipeline asset in the Netherlands.
The LEM orchestrates the cross-functional work in the Dutch market. This LEM position has 2 important priorities: (re-)shaping and broadening the CSU market and paving the way for a successful launch of the priority pipeline asset in dermatology. Must-haves are a strategic and agile mindset, external focus and proactivity in seizing opportunities that enable access and adoption.
About the Role
Major accountabilities:
- Together with cross-functional colleagues, ensure launch readiness for this priority pipeline asset
- Identify area market insights and opportunities via customer interactions
- Deliver and create a plan with clear milestones to re-shape and broaden the CSU market
- Coordinate and drive the development of an integrated launch strategy and plan with clear milestones and deliverables
- Responsible for execution, monitoring and analysis of the agreed tactical plans
- Anticipate on future trends/events in therapeutic area and market environment that could affect the potential of the product
- Establish trust with local stakeholders to discuss the current unmet needs & the need to raise the bar for treatments and landscape
- Identify and roll-out of the optimal Go-to-Market model for the Netherlands
- Understand and analyze the commercial opportunity (Pop2Sales)
Key performance indicators:
In compliance with local functional business requirements:
- Ramping up resources & activities in the Netherlands at the right time and scale
- Strategy in place to scale up awareness ánd advocacy around this innovative new treatment
- Thought leader mapping beyond Medical Experts and advocacy building in collaboration with medical team
- Launch exceeding historical benchmarks
Minimum Requirements:
- University degree in a relevant field, e.g. health sciences, business, marketing or similar.
- Fluent in Dutch and English (oral and written)
Work Experience:
- At least 5-10 years of relevant work experience in the pharma industry, including product launches
- Experience with development of strategy and re-shaping/building a new market
- Experience with marketing, sales forecasting and financial work
- In-depth knowledge and understanding of the Dutch healthcare landscape and solid experience with customer engagement
Skills:
Advanced communication and presentation skills
Advanced organizational skills
Demonstrated flexibility and work-agility
Demonstrated motivational skills
Excellent analytic and digital skills
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